With an office in Mumbai, the commercial heart of India, and relationships with major FMCG ‘super stockists’, distributors and retailers across the country emarket is extremely well placed to develop your brands in India.
In a market dominated by 12m ‘mom & pop’ retail outlets and where 70% of households and 41% of the middle class reside in rural areas, distribution channels in India are extremely complex. Identifying and working with the right regional partners to execute a pan India strategy is absolutely key. Distribution of course is only half the story. When it comes to marketing, we have a super track record of creating effecting campaigns that deliver results.
Most recently we have worked with a major fashion brand and retailer on a $6m brand extension into toiletries. Please get in touch to talk about the results.