Emarket creates a trading platform for FMCG sector professionals

GEODIS BM, December 2009

The first on-line B-to-B exchange for the fast-moving consumer goods (FMCG) sector was launched in November. In doing so, emarket has created a trading platform aimed at professionals that frees them of all logistics worries. And the Geodis BM network is behind every click.

emarket, the leading on-line trading platform on the fast-moving consumer goods (FMCG) market, has just rolled out a “turnkey” solution enabling wholesalers, distributors and independents to buy and distribute batches of goods.

Less than a month after going on-line, emarket.com has already attracted more than 1000 members all over Europe. This success is partly down to the complete service offered by the site. “Our member companies do business without having to worry about logistics”, explains Manuel Dieryck, one of emarket’s co-founders.

In a few clicks the “seller” keys in his offer – nature of the goods, volumes, expiry date, etc. – and uploads it to emarket, which puts it on-line. The reliability of the ads is guaranteed. The seller can now dispose of his stocks without having to do any prospecting whatsoever.

On the other side, the “buyer” – who can be alerted by email if he wishes – receives an “all-in” quote in real time. The price of the goods, taxes, any excise duties and transport costs: everything is calculated instantaneously according to the geographical locations at which the goods are loaded and delivered. Unlike a conventional exchange, customers do not manage the transport of their purchases. All they have to do is complete the transaction using a secure form and… wait for their order!

“We needed a major European partner capable of quoting prices and delivering orders rapidly”, says Manuel Dieryck. And emarket has appointed Geodis BM to handle all the system’s logistics.

The group’s “Europe chartering” department supplies and updates the database used for the on-line quotes. “We drew up a tariff schedule per square metre of truck floor area for 15,000 lines delivering to 24 European countries”, points out Raphaël Varlet, international chartering manager.

The department, which is linked to emarket by EDI, manages transport through a network of charters, fixing the appointments for both loading and unloading. As a precaution, the goods collected transit through the platforms operated by Geodis BM and its partners in order to standardise the documents and inspect the products. A photo of each reference is sent to emarket’s London head office, which validates the inspection. The exchange’s 30,000 target customers should take note: on-line trading on a large scale in total security is possible!


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