Emarket – A major innovation in supply chain solutions for the FMCG industry

GEODIS MAG – July 2009, Emmanuel Bonnet

This September will see the launch of an innovative and audacious ecommerce project that plans to break down the barriers to international trade and could create a wave of change within the FMCG industry. Emarket is the first ‘total solutions’ online trading exchange for the FMCG market. It will enable companies around the world to trade physical stock online, real time, in wholesale quantities. The really exciting thing is that emarket will provide a ‘total solutions’ service which includes taking care of door to door delivery, inspection, pricing and payment.

“The logistics component of this project was critical to its success” says director, Manuel Dieryck. “Geodis BM was the quickest to understand the potential of emarket and the enthusiasm of the Geodis BM team coupled with their ability to provide global supply chain solutions made them a clear first choice”.

Fellow Director Suraj Sharma goes on to say, “by leveraging the Geodis infrastructure we now have the possibility to seamlessly merge online trade and complicated offline order fulfilment processes. This means that smaller manufacturers can now compete with multinationals in terms of getting their products to market. Also smaller buyers can compete with big chains by having access to the most competitive prices at a single click”.

Geodis BM and emarket have jointly introduced an algorithm to calculate prices according to transport mode, distance, lead-time delivery and including applicable taxes and duties for each country. “Real time, personalized, delivered pricing according to quantity ordered for every company is now a reality for our industry where before there was so much inefficiency”, explains Manuel Dieryck.

The partnership between emarket and Geodis appears to be a fantastic example of how the new ‘collaboration’ economy is breaking down barriers and creating opportunities with global scale for thousands of businesses.


Lost your password?